Who’s Doing What: The MAC Cosmetics Story

Toskan of Canada in 1984, Makeup Art Cosmetics company is mostly of the companies which has used groundbreaking PR and unconventional marketing to create a niche market for itself without spending millions of pounds in advertising. The company started by giving away their cosmetics to makeup foundation artists that worked with top models and actresses. MAC developed products that helped artists to achieve the right look for stage lighting conditions.

It is mostly of the brands on the market which has colours to complement every skin tone and shade. The Brand personality is cosmopolitan, impressive, irreverent, Original, which include created a Cult like following almost. Loved by women of most ages, it is one of the few fashion brands that truly transcend age.

From the very beginning the online marketing strategy was to created make-up for makeup designers for fashion, movies, and theater. Endorsement through person to person was generated by giving away cosmetics to make-up artists who caused top models and actresses in the early years of the Franks venture. Over the full year’s MAC has built a reputation for itself by unconventional and progressive marketing, breaking away from the safe and obvious.

  • Should we rethink the time students spend in high school
  • Ultramarine blue – a colorant produced from the gemstone lapis lazuli
  • Furunkel / carbuncle
  • 3 = Very dry skin with cracking and/or fissures present *

Since its school of thought is to set-up makeup for all those ages, races, and sexes, there is shied away from affiliations with controversial artists and personalities never. In 1994 MAC started retail industry’s first charity called MAC AIDS fund. In 1994, Mac was one of the first ever to bring charity to the retail sector. They started off MAC AIDS account for men, women, and children influenced by AIDS. Precisely, the same year they launched VIVA GLAM lipstick. MAC decided that each cent of the selling price of the VIVA GLAM lipsticks would go to the M·A·C AIDS Fund. VIVA GLAM’s first lipstick was red in shade which symbolizes the fight against AIDS/HIV across the world.

95 million (US) up to now for the M·A·C AIDS Fund. MAC will pay for the ads and its production, the presentation, the shipping, and undoubtedly their lost profit percentage out of their own pocket. MAC supports Viva Glam gala and fundraiser on a yearly basis to raise cash because of its charity and VIVA GLAM lipstick has become one of the style world’s most attractive and successful fundraising initiatives of all time. Right from the start the brand has targeted the superior segments using its pricing. Regular advantages of new trendsetting ranges and colors retained the enjoyment alive like the latest an example may be ‘Antiquitease’ prompted by an old-fashioned look.

MAC has done some Periodic ads featuring unlikely superstars such as flamboyant entertainer RuPaul and Elton John. In 1995, RuPaul was authorized to a modeling agreement for MAC beauty products, making him the first move queen supermodel. M.A.C hasn’t shied from affiliations with questionable artists. Apart from traditional media, MAC regularly provides new launched products to be reviewed by various beauty websites and beauty blog owners which are one very powerful SEO tool and improve the credibility of the brand. Off late MAC has started out heavy consumption of PPC advertising. Search for beauty products or any beauty related term on the web and you may see MAC all over the Internet.