Chuze Chief Marketing Officer Kris Peterson (left) and CEO and founder Cory Brightwell. Muscling its way into the southern suburbs is a California-based fitness company that’s looking to replace defunct merchants with treadmills and ellipticals. San Diego-based Chuze Fitness plans to open two new huge gyms – 40,000 and 50,000 rectangular feet, – at 200 W respectively. Belleview Ave. in Englewood and 9449 S. University Blvd.
Highlands Ranch in June. Consistent with its five existing locations in the metro area, Chuze is overtaking spaces occupied by big-box suppliers previously. The Highlands Ranch club most recently was a Ross, and Staples, as the Englewood location was a Kmart. Chuze moved into the Denver metro market in 2016, first in Westminster and then Thornton.
So far, the business has trapped to the suburbs. “It all depends upon space and availability,” CEO and founder Cory Brightwell said. “We might occasionally find the rectangular video footage in Denver proper. Sometimes when you get too into the urban areas, there’s not parking to accommodate our use enough. 4.5 million for each gym’s buildout and equipment.
He declined to disclose lease at either new location. Chuze has hired Epic Construction and G3 Architecture for the buildouts. Beyond basic gym equipment – cardio, and power machines as well as dumbells – Chuze’s new facilities include a sizable turf training field, three-lane Olympic-length pool, hot tub, saunas, and a vapor room.
They’ll also have what Chuze phone calls a cardio movie theater, where members work out on treadmills, ellipticals, or other cardio machines as a movie performs on a big screen before them. Chuze’s new locations shall include a cardio movie theater, where members workout on treadmills, ellipticals, or other cardio machines as a movie plays on a huge screen in front of them.
“Instead of seats, you have home cardio equipment in there,” Brightwell said. The fitness center also provides group fitness classes, including Zumba, yoga exercise, cycling, and kickboxing. Among Chuze’s signature classes, according to Brightwell, is a 60-minute strength and cardio class, where members are hooked up to heart-rate monitors and can track the calories they burn.
- Improves stamina, body consciousness, gait and motion
- 10:00 – 11:30 AM
- The individual has taken enough protein
- Caroline, NV (testimony from company website)
“It’s a great technology-based workout in a team environment,” he said. Parents working out can leave their kids at Chuze’s 2,000-square-foot space as well, Brightwell said. Brightwell plans to employ 30 to 40 employees and 20 group class instructors for each fitness center. Chuze isn’t the only fitness company changing big-box retailers; Utah-based Vasa Fitness does in order well.
Brightwell thinks customer service and sanitation differentiate his brand from the others. “The interactions that people provide are extremely focused on making sure our associates feel pleasant,” he said. Chuze isn’t done examining its power in the Denver market. “Hopefully we can reach the 12 (fitness center) market as time passes over another few years,” Brightwell said, adding Denver-area Chuze gyms have between 8 typically,000 and 12,000 members each. Chuze has 25 gyms in California, New Mexico, Colorado, and Arizona. Each year for the next three years Brightwell expects to open eight to 12 locations, with his eye on Southwestern claims mainly.